The way stories get found has changed. Search engines summarise before people click. AI models synthesise before journalists ask.
Being written well isn’t enough anymore, your content has to be built to be found, cited and trusted by machines as well as people.
That’s what Duck does.
How can Duck help?
Content
Press releases, white papers, thought leadership, web copy, written to a professional standard, and structured for how content is actually consumed now, by readers and by AI systems alike.
Distribution
Great content only works if it’s seen. Our distribution service, NEWSBANQ, gets your stories in the right places with an eye on how content surfaces in AI-driven search, not just traditional media pickup.
Strategy
The plan behind the press release. We help you decide what to say, when to say it, and how it fits your wider goals, so every piece of content and every distribution push is working toward something.