The best press release in the world does nothing sat in a drafts folder. Distribution is where PR either lands or disappears, and it’s where we’ve built something of our own.

Meet NEWSBANQ

NEWSBANQ is Duck’s distribution engine, built to get your content in front of the people, publications and platforms that matter.

And it’s designed for how content is found now. NEWSBANQ is designed with AI-driven search and discovery in mind, not just traditional media pickup — so your content has a better chance of surfacing wherever people (or AI tools) go looking.

Why distribution matters more than ever

Media coverage isn’t the only prize anymore. Increasingly, being cited, summarised or surfaced by AI search tools matters just as much as a traditional byline. NEWSBANQ is built with both in mind.

How it fits with the rest of Duck

Distribution works best when it’s not bolted on at the end. We plan distribution alongside the writing and the strategy, so every release goes out with a clear purpose and a defined audience — not just a send list.

Want your next story to actually land?